The Benefits of Non-Profit Branding

To the uninitiated, branding is synonymous to the image of a logo. Yet, branding is much more than a logo. What then, is branding? “Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015). One can clearly tell from this definition that branding is much more than a logo, a website or a brochure.

In times past, non-profits adopted the concept of branding mainly for fundraising purposes. Today, branding has evolved beyond fundraising purposes and offers the following benefits:

1). Builds Trust

An effective branding strategy that communicates the impact of a non-profits work engenders trust. By sharing its’ activities and progress, people become aware of the role the non-profit plays in its’ community. With the trust earned, a non-profit can easily garner support for its’ causes.

2). Advocacy / Expanded Support Base

Once people become aware of a non-profits’ work, it becomes easier for them to connect with its’ brand. Consequently, they not only become loyal adherents of the non-profit but they also become its’ advocates. This can serve the non-profit in many ways. For instance, success stories shared on a non-profit’s social media page can be re-posted by loyal adherents and shared with their friends. Such activities have the power of expanding a non-profit’s support base since a wider audience is reached through the act of sharing.

3). Increased Funding Opportunities

A strong brand improves the rate of success of a non-profits’ funding endeavors. By creating a positive brand image, it becomes easier to engage favorably with funders and stakeholders alike.

4). Facilitates Partnership Formation

A strong brand makes it easier for a non-profit to forge meaningful partnerships. The ability to collaborate with other organizations enhances a non-profits ability to implement projects that have a wider reach/scope. This in turn creates a favorable perception for the non-profit and influences its’ fund-raising potential.

5). Reflects a Non-Profit’s Identity

According to Nathalie Kylander & Christopher Stone (Spring 2012 Blogpost), a ” brand embodies the identity of the organization, encapsulating its mission, values, and distinctive activities”. In essence, a thoughtfully planned and executed brand image will convey the ideals of a non-profit to its’ constituents and the general public in an effective manner. It will aid in reflecting the unique value proposition of a non-profit while differentiating it from other entities.

Thus, its’ constituents and the general public will be in a position to familiarize themselves with the vision of the non-profit while keeping track of its’ achievements. As a result, the process of nurturing relationships with supporters(such as volunteers) and sympathizers to its’ cause while entrenching its’ position will be greatly improved.

It is essential for a non-profit to develop a compelling and consistent brand since it engenders trust among its’ audience, expands its’ support base, increases its’ funding opportunities, facilitates its’ ability to forge partnerships and reflects its identity.

References:

Kotler & Keller: Marketing Management (2015), American Marketing Association (AMA)

Nathalie Kylander & Christopher Stone (Spring 2012). The Role of Brand in the Non – Profit Sector[Blogpost]. Retrieved from https://ssir.org/articles/entry/the_role_of_brand_in_the_nonprofit_sector#bio-footer

Nokia E65 – A Stylish Way To Work

Nokia's E series mobile phones have always been dubbed as enterprise solutions aimed at business users and professionals. Therefore, more than its designing aspects or its positioning, the company has embarked on the handset's functionality. As report has it, Microsoft Office documents editing software kit embedded in Eseries features notably better than Microsoft's very own applications for Windows Mobile. The Nokia E65 – a member of this family of business phone brings in the much needed style quotient to the other serious looking E series mobile phones.

The Nokia E65 is a slider that belongs to the 'slim is in' category, being one of Nokia's smallest sliders. This S60 platform based, Symbian OS v9.1 operated smartphone is available in flsy red and a more sober mocca solution. A large, TFT based QVGA display dominate the front fascia of this slider. The screen is capable of producing an astounding 16 million different hues across 240×320 pixels. Silver shaded keypads enhances the appeal further. A set of spaced out numeric keys and a 5D navigational button makes it very easy to use the Nokia E65 .

The handset's face lift has no way affected the level of functionality that an E series mobile phone is expected to exhibit. The Nokia E65 is loaded with all possible tools and technologies to aid businessmen and professionals, optimize their capabilities. From the most 'basic' feature like integrated hands free to high end connectivity options like WiFi and VoIP over WLAN find their place in the feature list. The Nokia E65 boasts of a full fledged Office Application and an already enhanced PIM that includes calender, to do list and printing. Its Push to Talk feature allows its user to use the mobile phone just like a walkie talkie over a cellular network.

The handset's almost unending feature list includes 3G, GPRS, EDGE, Bluetooth, Infrared, USB, a 2.0 megapixel camera and a Symbian media player.

Earn Money From Home Fast

If you're looking for ways on how you can earn money from home fast for you to be able to make an additional income without having to give up your current job or spend more time away from your family and loved ones, you should consider the wide range of jobs that you can get online. These jobs will allow you to earn an amount much more than your previous job.

These types of work opportunities that promises to allow you to earn money from home fast could certainly fulfill your lifelong plans and make your dreams come true because you can earn a great deal of money while being with people that matters to your heart the most. But let it be reminded that your income will still depend on the time you spend for work.

One benefit that a person can get from these works at home jobs is the fact that they do not require you to work 5 days a week for at least 8 hours a day. In fact, a lot of these home jobs could have been done at your own leisure. You can work even for 3 hours if you wish, just as log as you meet your deadline and you deliver your work in good quality.

Another point why people would rather opt for this kind of job is the fact that they can be paid immediately or after every after after work is finished since they can get the fruit of their labor all at once. However, this is not always the case since other employers prefer paying twice a month or once a month depending on what is agreed upon.

Imagine learning more than what you even receive from your regular job. Would not that be so much fun on your part? No need for you to worry about your future because work at home jobs have got that covered for you.

Personal Branding For Real Estate Agents – Stretching Your Marketing Dollar With Buzz

The aim of personal branding for luxury real estate agents is to communicate, in a instant, the essence of your personality, your personal values ​​and why someone should do business with you instead of your competition. Successful communication occurs not only when your ideal clients recognize that you are someone they can trust, but also when they can easily convey to others why they chose you for the job in a few words. If you get the message right you can spark word-of-mouth advertising or viral marketing.

The right message triggers an emotional response by quickly establishing your professionalism and your likability. It also compels people to do business with you because it transmits your unique selling proposition, your promise of value to them, in a nutshell. The ultimate message, conveyed by a symbol, a slogan or an image creates buzz. It gets people talking about you.

Buzz marketing is the best way to stretch your marketing dollar. Did you ever see the commercials for Charmin toilet paper with the fictional grocer, Mr. Whipple? George Whipple told customers, "Please do not squeeze the Charmin!" in more than 500 commercials between 1964 and 1985. The promise of value of this product, softness , was conveyed in just five words, in seconds. But, it compelled customers to do just the opposite: to squeeze the product and buy it. Was this product actually softer than the competitor's product? Most likely it was not. But, it got people talking about Charmin not the competition.

Probably the most famous and most imitated product slogan is "Got Milk?" which positioned milk as the drink of choice with cookies, cakes, peanut butter, etc. This campaign was credited for reversing a 20 year slip in milk sales. It has been running since 1993 with no signs of tiring. With this slogan, they summarily dismissed all other potables and captured an indelible place in consumers' minds. According to the Got Milk? website, the campaign has over 90% awareness in the US In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll.

The power of buzz in personal branding for real estate agents can save you a bundle in marketing costs. How can you create buzz and stretch your marketing dollars with a great slogan?